Darwinism Essay Example | Topics and Well Written Essays - 250 words

Darwinism - Essay Example When European imperialism of the bygone age is revisited, one can see leading intellectuals of the time indulging in Social Darwinist interpretations of the empire. They explained that the European/Caucasian races are a better breed of humans compared to the colored populations, and thereby possessed the right to civilize the latter by means of imperialist enterprise. In what is a self-fulfilling circular argument, they pointed to the success of European powers to conquer and rule other parts of the world as a proof for the Social Darwinist theory. The White/Caucasian people, by virtue of being the 'fittest' among the races, were best adapted to spread their seeds. And the imperialist project gave avenue for this genetic dispersal. Needless to say, Darwin would have been deeply disconcerted upon hearing such imaginative constructions of this path-breaking work. And as the most telling rebuke to such vainglory, the eugenics project of the Third Reich, which projected the ultimate vict ory of the Aryan race over all others, would serve to disprove Social Darwinist underpinnings of Imperialism through its colossal failure. Work Cited: Spielvogel, Jackson, Western Civilization, Volume II. Published in 2009 by The Pennsylvania State University, ISBN-10: 0495502855.

Principles of Law Enforcement Case Study Example | Topics and Well Written Essays - 750 words

Principles of Law Enforcement - Case Study Example In addition, the paper will talk about responsibilities of the fusion center once the list is compiled in relation to the scenario. Question 1: Categories of critical infrastructure that should concern law enforcers Critical infrastructure was a term that came to be used in the military during the mid 90’s. Meteoric increase in cyber communications linked the infrastructures which were vital to the economy and defense of many countries. The common infrastructures are owned and run by private sectors. They include telecommunications, gas/ oil storage and transportation, electrical power systems, banking and finance, water supply, transportation and emergency services. The critical infrastructures are divided in two categories; physical threat (damage to tangible property), and cyber attack (threat to the electronic/ computer-based systems). Law enforcers should issue threat and warning notices whenever they notice of any risks posed by these critical infrastructures. Question 2 : Structures that should be listed as critical targets A structure that stands critically always to be checked by law enforcement bodies falls as the use of force in reporting (Arcaro 68). Some of the structures that should be considered as critical targets in the country include telecommunications, gas/ oil storage and transportation, electrical power systems, banking and finance, water supply, transportation and emergency services. Policing requires that sometimes an officer must implement control of an assaultive, violent, or resisting individual to carry out an arrest, or to defend the officer, other officers, or individuals of the common public from a risk of impending harm. Question 3: Should local politics be involved in developing principles of law enforcement In many rival states, core governing bodies like the legislation, police and judiciary all too often operated as separate entities. Modest support existed, and they often clashed over who would control productive sourc es of revenue such as imposing â€Å"taxes† for services and selling jobs to diverse criminal enterprises (Arcaro 69). These diverse enterprises involved trafficking in children and women, stealing, narcotics, diamonds and similar resources. These organs hardly ever fulfilled their duties as defined by law, which was one of the direct causes of the divergence. So a major test, for mediators will be to assist professionalizes each of these organs while at the same time build bridges between and among them where restricted earlier exchanges existed. Overcoming turf awareness and insular instincts tend to be difficult, especially where power and control falls as a finite factor, and one group’s gain leads to another’s loss (Arcaro 70). Question 4: Way forward for fusion centers Fusion centers play a crucial role in collection, evaluation and distribution of information on terrorism to other law enforcers in order to maintain peace in a country. Some disciplines suc h as the law enforcement characterize a core constituent of the fusion process in connection with the relationship between terrorism and crime and also the fact that these authorities are suited to coordinate such efforts both locally and statewide. A set of procedure for the way forward for fusion centers of the local includes the following: 1. They ought to recognize the names of all police officers in their centers. Maintain a precise and updated record of all law enforcement officers

Cognitive theories do not provide a full explanation of autism Assignment

Cognitive theories do not provide a full explanation of autism spectrum conditions. Discuss - Assignment Example It is the goal of this paper to discuss autism spectrum conditions, cognitive theories which aim to provide an understanding of it, the failure to achieve this and the reasons for the failure that relate to the complex nature of autism. What is Autism Spectrum Disorder? Centers for Disease Control and Prevention (2012) defines Autism Spectrum Disorders as â€Å"a group of developmental disabilities characterized by impairments in social interaction and communication and by restricted, repetitive, and stereotyped patterns of behaviour†. Being a spectrum disorder or condition, this also implies that autism is manifested according to a range of degree of severity (Baron-Cohen 2008). ASDs are conditions that largely affect the social abilities of a person and consequently the progress to most aspects of developmental growth. ASDs are generally recognized through its main symptom which is reliably detected, that is the deficiency in verbal and nonverbal communication (Baron-Cohen e t al. 1985). On one side, it may appear that an individual with ASD is completely deficient of social skills, language and key learning capabilities. In this case, this is diagnosed as classic autism (Baron-Cohen 2008). ... These two extremities are both recognized under ADS. Common characteristics of these diagnoses are the strong inclination of the individual to engage in routinary and repetitive activities, and that they can be exceptionally consumed in topics of their interest. It is reported that 1% of the population have autism (Baron-Cohen 2008; Gillberg 2004). Prevalence of Autism Spectrum Disorders It is alarming that the Centers for Disease Control and Prevention’s (2012) Autism and Developmental Disabilities Monitoring Network (ADDM) reports that one in 88 children in United States has been identified with ASD. ADDM was able to identify in their studies that ASD reaches its peak manifestation at age 8 while symptoms are typically revealing even before the age of 3 years old (Centers for Disease Control and Prevention 2012). Understanding the ASD by methods of research and regular discussions indeed shows necessity at this current time as not only individuals and their families are bein g affected by this phenomenon. It can be regarded as a national and worldwide issue. The rise of ASD cases is expected as projected by a simple model created from various sources of autism data. Rogers 2011 shows a forecast of adults with autism to increase by over 600% using any extrapolation assumption. The care, support and management of ASDs are costly. In the United States, it costs over $12,000 to educate students with disabilities annually while for adults, it costs about $50,000 to $100,000 to support in a living set-up. These figures still vary according to age range of autism and also life longevity. Thus, this poses an imperative area of research for more detailed knowledge and understanding on the occurrence and extending of ASD cases.

Revise and edit the essay Example | Topics and Well Written Essays - 500 words

Revise and edit the - Essay Example Classes were fun-filled, characterized by â€Å"work and play†. For my colleagues and I, the fun festivity also entailed editing our yearbook pages before the due date for graduation. Every year in college du leman, students set to graduate edit their yearbook pages and keep a copy of the yearbook as a souvenir. The yearbook is meant to record the memories and experiences of the students in their senior year. In the last few months of high school, I was not only happy that I was about to graduate, but also that my grades had significantly improved. The night before graduation, I got to contemplate about the future and what it held for me. When the graduation day finally came, I woke up early in the morning and took a long hot shower to energize me and freshen up. I headed to Theatre du Leman where the graduation was taking place. Graduating students had to stand in lines by alphabetical order, and all the parents were sitting in the salon waiting for us to go on the stage. Bef ore long, graduation started and they started calling the names of the students. When they called my name, I walked in with a proud face and took my Diploma from the General Director of Collage du Leman. I received my certificate from the Director as everybody on the high school honor roll does. When I was receiving my diploma I could see my parents from the middle of the salon looking at me proudly. After I graduated, I went to my country and continued the celebration with my relatives. We went to restaurants and visited places for fun. I was so proud of myself and I felt free to enjoy my time off school work. My father could not hide his joy and he, therefore, allowed me to go on holiday for one month with my friends. He acknowledged my efforts in school and told me that I deserved to have some fun with my friends. So, I went for holiday to Istanbul accompanied by my friends, where we partied and had fun every day. The one month

Case Study Module 3 Example | Topics and Well Written Essays - 1000 words

Module 3 - Case Study Example Dr. MacIntyre finds that the drug Valium in the Avery Clinic was unaccounted. Despite this, her outdated records management system is unable to affirm if the drugs were physically missing. The next problem is the increasing absenteeism of her associate Stephen Saltzman. With Mr. Saltzman not working full time, the sales figures at the Avery clinic are negatively impacted. He is also not available as often as he is expected to be thus disappointing many clients. Mr. Saltzman also seems to have a poor work ethic. Dr.MacIntyre by analyzing the amount spent on tests at the Avery clinic concludes that he may not be taking the time to diagnose properly. These issues point to a bigger problem which is the poor monitoring of the Avery clinic. It is evident from the case that Dr. MacIntyre is closely involved with the Johnsonville clinic where she puts up but not so with the Avery clinic. A new branch or venture always needs close attention to be paid. (Kishel & Kishel, 2005) Leaving the Avery clinic to its own devices seems to cause of all the problems the business is facing. A cause of immediate concern is the few hours been put in Avery and poor work ethic by Mr. Saltzman at Avery. This is because the two directly influence income and customer satisfaction. The hours Mr. Saltzman is not attending to clients are all hours not spent billing. Not taking enough time to diagnose animals is poor service delivery and leads to unhappy clients. Neglecting client’s needs ruins the reputation of the business. (Scott, 1991) As a result of the problems mentioned above, other areas of the business suffer. Profitability has gone down in the Avery clinic because as a direct result of the absenteeism of Stephen Saltzman. It has gone down in Johnsonville as Dr. MacIntyre had to reduce her hours of working to travel to and from Avery to assist with the workload there. Strategic direction for the company also suffers as the lack of sufficient

Hamlets Contradicting Traits Essay Example for Free

Hamlets Contradicting Traits Essay William Shakespeare created many complex characters in his play Hamlet. One of these complex characters being the protagonist, Prince Hamlet. Hamlet has many contradictory traits, two of them being that Hamlet sometimes thinks rationally, and that being overcome by the command left by the ghost of his belligerent father, King Hamlet, he tends to make irrational decisions. When Hamlet is first introduced to the ghost’s commands in scene one, act 5, they begin to consume him with thoughts of vengeance, to murder Claudius, his father’s murderer. Throughout the play, Hamlet acts in such a way to provide evidence supporting both traits. Conflicted by these two opposing traits, Prince Hamlet has a war of two spirits in his mind, deciding which side is right. During the length of the play, Hamlet frequently argues with himself. Many of his soliloquies are debates between Hamlet and the warring side of his mind that believes he should listen to the vengeful plan of his father’s ghost. At the beginning of the play, Hamlet, the Prince of Denmark, is a rational scholar from Wittenberg. When he returns from Wittenberg, his mother, Queen Gertrude confronts him concerning his melancholy. He replies â€Å"Seems, madam? Nay it is. I know not ‘seems’† (1. 2. 76) He is very straightforward with her and speaks in a sensible and rational manner. This conversation happened before Hamlet encountered the ghost; therefor the militant and vengeful spirit has not yet influenced him. When Hamlet is preparing to rig the play to gage a reaction from Claudius to prove he is guilty of murdering his father, he is thinking rationally. Ill have these players/Play something like the murder of my father/Before mine uncle: Ill observe his looks; /Ill tent him to the quick: if he but blench, /I know my course. † (2. 2. 601-605) it takes and intelligent, sensible, and rational person to develop such a precise and functioning plan, therefor proving Hamlet is able to think rationally. Once Hamlet has met and been influenced to his father’s ghost, he becomes consumed with the thought of avenging his father. Hamlet is not a violent person; therefor the thought of murdering Claudius causes a lot of internal conflict for Hamlet. As Hamlet and Laertes fight in Ophelia’s grave, Hamlet says to Laertes â€Å"For, though I am not splenitive and rash, /Yet have I something in me dangerous, /Which let thy wiseness fear† (5. 1. 265-267). This quote proves that Hamlet is aware that though he is not generally a violent person, he now possesses something dangerous in him due to his dead father’s command. Later, Hamlet claims to Laertes that he is mad. â€Å"Roughly awake, I here proclaim was madness. /†¦ Who does it, then? His madness: ift be so, /Hamlet is of the faction that is wrongd; /His madness is poor Hamlets enemy† (5. . 224-233) according to Hamlet it was not him who killed Polonius it was his madness. Again, Hamlet is aware that avenging his father has driven him to be something he is not, and to do irrational things such as murdering Polonius. Hamlet had stabbed Polonius through a curtain simply because there was a slight chance it would have been Claudius hiding. Before chec king, he quickly stabbed Polonius, this is completely irrational and risky on Hamlet’s part. This dramatic turn of events caused negative repercussions towards Hamlet. By killing Polonius, Hamlet pushed Laertes to decide to avenge his own father and in the end, he murders Hamlet. The overwhelming urge to avenge his father caused Hamlet to act without thinking, putting Hamlet in a dangerous situation. Due to Hamlet’s strongly contradicting traits, he frequently argues with himself, usually in his soliloquies. Hamlet’s soliloquy â€Å"To be or not to be† is a literal debate between scholarly, rational Hamlet and Prince Hamlet as the soldier-son, seeking revenge for his pugnacious father. In this soliloquy, Hamlet questions his motives and morals. To be, or not to be: that is the question:/Whether tis nobler in the mind to suffer/The slings and arrows of outrageous fortune, /Or to take arms against a sea of troubles, /And by opposing end them? † (3. 1. 56-60) he is debating with himself on whether or not it is worth it to avenge his father. This way of making a decision is a rational and logical thought process in which Hamlet is evaluating all of his options and their repercussions. However, had Hamlet not had irrational thoughts to begin with, he would not have to go through with this process. Eventually Hamlet`s irrational urge to avenge his father consumes him. Most of his rationality has vanished and all of his thoughts concern revenge, or are not fully thought through. In his â€Å"My thoughts be bloody†¦Ã¢â‚¬  soliloquy, the irrational part of Hamlet`s divided soul is convincing him that if he does not avenge his father essentially he has no purpose â€Å"What is a man,/If his chief good and market of his time /Be but to sleep and feed? a beast, no more† (4. 4. 36-38) Hamlet says if he has no purpose, he is nothing. At the end of the soliloquy Hamlet decides â€Å"My thoughts be bloody, or be nothing worth! (4. 4. 68) this is him saying that if his thoughts are not concerning violent actions towards Claudius, they are worthless. These thoughts are completely irrational, and the benefits and downfalls of this decision have not been taken into consideration. Later when Hamlet is asked whether he would prefer to battle Laertes now, or give himself some tim e to prepare, he quickly responds that he will fight him now, leading to Hamlet’s death. Again, Hamlet has irrationally made a decision without considering each side of the argument. The command left by the ghost of his father has completely overcome his mind leaving him not thinking logically or rationally as he was at the beginning of the play. Hamlet is an irrational rationalist. Before the ghost confronts him, Hamlet is a rational scholar from Wittenberg, however afterwards, the ghost’s vengeful thoughts consumes him, giving Hamlet an irrational and violent mindset. During the play, these two combative traits are warring in his mind, and expressed through soliloquies. Many of Hamlet’s soliloquies are debates between these two opposing traits. Eventually, the vengeful thoughts consume Hamlet and he becomes highly irrational. He does not plan or think anything through as he did at the beginning of the play. Hamlet’s irrationality is potentially the cause of his madness, and death. Had Hamlet not been so irrational whilst making decisions and allowing the vengeful thoughts left by his father to consume him, Claudius would not be seeking to murder him. Though Hamlet is genuinely a rationalist, his need to avenge his father’s death consumes him, causing him to make irrational and illogical decisions.

Theories in the marketing communication framework

Theories in the marketing communication framework According to Kotler (2003, p.563) A way of looking at the whole marketing process from the viewpoint of customer Fundamentally, marketing communication is the essential process to convey the message between corporations and consumers which is to make the target audience trust the brand and marketer Burnett (1993). It has the different methods to reach the audience but the main aim is to build the medium which can inform and persuade the consumers. Also, marketing communication is the method to establish the invisible relationship between firm and customers. To ensure the audience correctly received the message is primary step. By using marketing communication, consumers can understand about firms, products and brands (Kotler and Keller, 2006). One fact which needs to be noted is that the difference between advertising, marketing communication and promotion. It has been claimed that advertising is part of marketing mix which is wider and complex than advertising. However, it is hard t o distinguish the slight difference between. Therefore, they mean the same meaning in this report. Traditionally, there are several elements in the marketing communication which includes advertising, sales promotion, sponsorship, public relations, direct marketing, and personal selling (Pickton and Broderick, 2005). Even though there has been divided into several elements to distinguish the difference. There is still some room which is overlapped. Hence, it shows the importance of integrated marketing communication. Moreover, it has been claimed that there are some tools which also can be in the marketing communication mix such as packaging, word of mouth, point of sales, E-marketing and exhibitions. It has been stated that there are two categories, namely, above the line and below the line. Above-the-line include advertising which needs to pay the space for promotion such as TV commercial, radio or newspaper and magazine of press. Below the line consist of sales promotion and publi c relations (Smith and Taylor, 2004). The main reason to choose integrated marketing mix is that the message and information can extensively reach the target audience by all channels as well as more suitable and effective methods to achieve marketing communication objectives. By multi-channels promotion, it increase the awareness of brand and comprehend the message. After this, the purchase action could be expected happen by consumers Patrick et al., 2004, Smith and Taylor, 2004) Hence, each marketing communication mix element has the particular function to promote the brand in marketing campaigns. Nowadays, TV commercial, sponsorship, sales promotion are popular and essential marketing communication tools to be used in beer promotion campaign. Also, it has been found that words of mouth play the major role to influence the some beer customer. These marketing communication mix elements will the discussed as below. In beer promotion campaign, Advertising: Advertising is the primary element in the marketing communication mix. It is common to find that majority of audiences consider advertising equal to promotion. According to Kotler and Keller (2006) Any paid form of non-personal presentation and promotion of idea, goods or services by an identified sponsor. It is a general definition of advertising but shows the key point of characteristic which are the promotion for product or service by a sponsor. It has also been admitted that advertising is suitable to build the long term brand image and create the initial awareness. It is controversial issue to distinguish which element is the most influential one in the marketing mix. However, it still needs to be admitted that advertising take the majority part of promotion budget in the campaign regularly as well as widely reach the mass target audience. Furthermore, TV advertising would is arranged the most money because it costs more than other categories like press or radio. In other words, although advertising takes most spend of promotion, it is still the low cost for each unit person (Kotler and Armstrong, 2006). Therefore, from firms perspective, advertising seems to be the economical methods to reach most consumers (Pickton and Broderick, 2005). Moreover, advertising can play the major role to supplement the rest of tools which efficiently enhance the awareness of campaign and increase sales. For example, it is evidential that most sales promotion messages are conveyed by advertising to reach most audiences. In addition, public relations event such as event sponsorship needs the advertising support to announce the information which also can enhance the awareness (Burnett, 1992). However, there are some limitations of advertising which have been argued. Firstly, it is hard to prove that audience would purchase the products after receiving the commercial message. In other words, the sequenced process needs to be demonstrated more evidences. (Pickton and Broderick, 2005). Also, there are several vital cause which can influence the purchasing such as reasonable price, convenient location and quality product (Burnett, 1992). Therefore, advertising can be the influential facts to brand awareness and attitude. Even the direct effect for stimulating purchasing needs to be considered the relationship, it still can be the functional tools in marketing communications. Sponsorship: Sponsorship is in the sub-category of public relations which is to build a relationship and corporation image (Kotler and Armstrong, 2006). The definition of sponsorship is that the firms invest the money or in kind to expect the potential revenue to achieve the marketing objectives (Meenaghan, 1991; Berrett, 1993). In recent years, sponsorship has been popular and divided from public relations to be an independent tool in the marketing communication mix which show that the use of sponsorship is increasing and more different types of sponsorship are developing (Pickton and Broderick, 2005). Although most of firms keep a limited budget for sponsorship, in some sponsored activities the cost is still a great deal of money such as Carling sponsor as a title to Carling cup. Moreover, the world cup and Olympic both are the popular event which have attracted many aggressive sponsor to invest in it. It has been claimed that sport, arts, education and broadcast are the most popular categories for sponsorship (Smith and Taylor, 2004). It has been claimed that audiences can be aware of the sponsor brand and evoke the brand in the purchasing occasion which increase the brand recall and add the brand into the considered brand portfolio. The brand awareness would be higher than advertising promotion and get more involvement. Moreover, sponsor would evaluate the applicability of event which can be expected to convey the positive emotion and attitude to audiences. Therefore, sponsor expects to link the positive to their brand. In the sport, audiences also can be persuaded with the sport stars endorsement which can enhance the purchasing possibility (De Pelsmacker et al, 2004). It can be concluded that perfect sponsorship could to increase the positive attitude to sponsor and sponsored activities both. However, there are some potential risks of sponsorship which need to be noted. For example, the negative facts influence the sponsored entities which impact the sponsors directly or indirectly. It often happens in sport sponsorship like the sponsored teams or players do not play well in the match. It can be found that Carling and Guinness sponsor the different sport league not particular teams or player that would be a considered sponsorship strategies. In addition, overlapped sponsorship shows the extreme commercial image which could make audiences ignore the message (Pickton and Broderick, 2005). Hence, even sponsorship cost generally would be lower than advertising, it still need to be consider punctiliously. Ensuring the sponsored objective will be achieved and can be suitable to marketing communication objective. Also, budget and effectiveness measurement have to be planned in the process. After these, to integrate sponsorship into other communication mix element will reinforce the promotion campaign effectiveness (De Pelsmacker et al, 2004). Sales Promotion: Sale promotion is a short-term promotion to stimulate the consumer buying behaviour (Kotler and Armstrong, 2006). The function of sales promotion is not similar with other elements which to increase the long term relationship with consumers. It focuses to increase the sales immediately. There are two ways to achieve the sales. One of these is to encourage the current customers purchasing more products or another one is to attract the new customers attention to purchase. Therefore, it can be concluded that the features of sales promotion is to use simulative offers encourage the customers buy product in the limited time. Also, the measurement of sales promotion is easier to conduct than other communication mix tools (De Pelsmacker et al, 2004). Many tools can be used in the sales promotion such as couponing, sampling, premiums, contest and money-off. Those of instruments are planned to be used in different categories of products. Also, there are some particular sales promotion tools f or trade like point -of tail materials and merchandising. One fact which it needs to note is that sales promotion would be often implemented with advertising which can enhance the effectiveness of campaign. By using sales promotion information in advertising, it would be effective to encourage from awareness to purchase (Pickton and Broderick, 2005). Even though sales promotion has been admitted to increase short-term sales influentially, the long-term effect to the brand and sales also needs to be considered. It has been stated that consumers would be used to the price reduce and disregard the quality of products. Moreover, sales promotion would offer a reference price in their mind which makes them more sensitive to the price. Therefore, sales promotion would need more striking price promotion to attract the consumer in the future (De Pelsmacker et al, 2004). In beer industry, sales promotion is often used to compete with other brewers in special period like world cup or Xmas. The re also has some regular sales promotion which tried to be incentive for consumers. In recession, sales promotion are increasingly important to the total sale and integrate more communication mix elements to boost the sales. Hence, it can be expected that more sales promotion would be emphasized in the future. Words of mouth: Word of mouths is a strong medium for marketing communication. It is difficult to contend with friends recommendation by advertising or other communication mix elements. Also, it has been claimed that consumers are more likely to change their brand preference by advice than promotion mix. Thus, by people communication, experience, reputation and recommendation can be conveyed and believed effectively. Moreover, mass media has been claimed that it is not efficient to reach the besieged audience. Words of mouth can be the tool to break the barrier (Smith and Taylor, 2004). With the development of internet, the communication channel is convenient and the information is overload. The experience and feeling can be spread extremely fast which is not like other communication mix elements that could not be measured and control simply by promoters (Berrett, 1993). Even it is complicated to control words of mouth and ensure the content of communication to the brands or products, the impressive communication mix campaign could be the topic to be discussed and increase the positive attitude (Smith and Taylor, 2004). Therefore, words of mouth would be the most influential and uncontrollable part of marketing communication mix. Hierarchy of effect models: One of the prime theories in the marketing communication framework is hierarchy of effect model which logically explains the sequential tasks of marketing message influence. On other words, it affects the consumers awareness to purchase action which is assumed that the relative step would ideally push through to next process. First process is cognitive part which means consumers have received the message and like to awareness. Second process is affective part that shows the attitude and reaction to the promotion messages have been generate in the step. The final process is behaviour part which is the actual purchase to the promoted brand (De Pelsmacker et al, 2004). According to these three main processes, many different models have been created and AIDA is one of the models and often to be referred. AIDA: AIDA model is the fundamental theory in the hierarchy of effect model. It was created by Elmo Lewis who claimed that the influential process of marketing communication can be divided into four steps: Awareness, Interest, Desire and Action. It used to be used for sales training. However, it has been the most influential theory to explain marketing communication work nowadays. The model is explained that the process how to shift consumers from the beginning of unawareness to perceived the message and shows the reaction to action (Pickton and Broderick, 2005). Firstly, awareness is that the audiences have noticed and been aware of the promotion. Then, the audiences understand and believe the messages as well as feel interested to the advertising or brands. Following this, the message arouse consumer desire to look for this advertised product or brand. Finally, consumers do the action to purchase. In addition, it has been claimed that each marketing communication mix element can be influ ential to particular step in AIDA model. Firstly, Advertising and public are suitable to build awareness to make consumers know the brand as well as feel interested for the product. However, advertising are not effective to increase the immediate purchase. Meenaghan, T. (1991) The role of sponsorship in the marketing communications mix, International Journal of Advertising, 10 (1) pp.35-47 Berrett, T (1993) The sponsorship of amateur sport-government, national sport organization and corporate perspectives, Society and leisure, 16(2), 323 346. De Pelsmacker et al, (2004) Marketing Communications: A European Perspective, 2nd ed. Essex: Pearson Prentice Hall.