Red Bull Marketing Strategy Essay

Business Unit 3 Marketing Of ‘Red bull’ Introduction As part of my marketing assignment, I will be looking at the marketing of a consumer product or service. Therefore, my chosen product is ‘Red bull’, which is an energy drink. I have assumed that my product is targeted at people that have similar situations to the ones used in advertisements for red bull. I will be looking to spot if the strategy used is based on the principles of marketing: O Understanding consumer wants: to become successful, it is vital for a business to understand the wants and needs of its target audience. For example the needs and wants of a target audience for a high street retail store depend upon the age, style and income of its customers. O Understanding and keeping ahead of competition: businesses must consider their competitive markets as well as the products and prices provided by their competition in order to gain customers and provide a better standard of services and goods than other companies. This can be done through devising strong, different marketing strategies and by selling a product that is unique and efficient. O Communicate effectively with its customers to satisfy customer expectations: communication with customers is vital for a business to understand the wants and needs of their customers. A good relationship must be continuously created between a business and its customers to maximise its success. O Co-ordinate its functions to achieve marketing aims: co-ordination of functions is key to efficiency and therefore success. To maximise the success of a business, all of its marketing aims should be met. O Be aware of constraints on marketing activities. I will be also looking at the external impact on the marketing decisions, how the appropriate strategy is decided upon and how they are developed in order to meet consumer needs and the reliability of the different marketing models. â€Å"Red bull comes in two types, original and sugar free. This can be purchased at ? 1. 15 for 150ml† Features of Business Marketing†¦ O Consumers are of vital importance. Red bull has a far greater chance of being a success if it satisfies consumers’ needs. Marketing must be aimed at finding out what these needs are and making sure that Red bull meets it requirements. O Marketing is a business philosophy; it is not just a series of activities such as advertising or selling, but more a way of thinking about how to satisfy the consumers’ needs. O Marketing affects all aspects of a business. A production department would not continue making a product that does not satisfy the needs of the consumer at whom it is aimed. O Marketing is not just about selling. Selling is only one part of the marketing process. Before selling Red bull, they must carry out market research. O Marketing and advertising are not the same; advertising is just one of a number of tactics used by marketing departments. O Many businesses regard profit making as their main objective. Firms in competitive markets must make a profit in the long run to survive. Marketing must therefore satisfy their customers wants profitably. O Marketing involves building relationships with the customers of Red bull; profitable businesses are often built upon good customer relations. This may be dealing with their complaints in a careful and considerate manner. O Marketing is a process that is on going all the time, it does not have a start or an end as you can see below. Red bull must be prepared to respond to the changes that take place. The marketing process†¦ Red Bull – Gathering Market Information†¦ AO1 My reason for choosing Red Bull is because the drink has become incredibly successful at a very competitive advice. By choosing Red Bull I will find out what marketing strategies has made Red Bull so successful. What is Red Bull? Red Bull started off as an energy drink that stimulates mind and body. After becoming an international icon, Red Bull went on to sponsor extreme sports such as F1, sailing, surfing, bmx-ing, and many other extreme sports. Red Bull is a non-alcoholic drink with key ingredients, which have a proven revitalising effect on mind and body. Red Bull is a functional energy drink and therefore unjustly classified among the soft drinks. The Red Bull effect results from a combination of two natural substances and vital metabolic transmitters – the amino acids taurine and glucuronolactone – with stimulating caffeine, vitamins and carbohydrates. The effectiveness of Red Bull has been proven by a large number of scientific studies. Its function is not to quench thirst, but to improve endurance and alertness, to increase feelings of well being, to support the metabolism in short: to stimulate body and mind. The History In 1982, Dietrich Mateschitz came up with the idea of marketing energy Drinks, which were then already quite widespread in Southeast Asia while sitting in the bar at the Mandarin Hotel in Hong Kong. In 1984, Mateschitz founded the company known as Red Bull. In 1987, he started selling the energy drink Red Bull on the Austrian market. Red Bull got off the ground in no time, giving people ‘wiiings’ right from the start. In 1992, Red Bull touched down in its first foreign market, Hungary and in 1995 it was launched in the UK, which is now one of its largest markets.

Literary Criticism of Atonement from Psychological Trauma View

In seventeen century, â€Å"† was a Greek word which means â€Å"wound†. Later, Sigmund Freud in the late nineteenth and early twentieth centuries used it to describe a kind of mental damage that occurs as a result of distressing and disturbing events or experiences. When a person is facing such highly stressful events analyzing and coping with it is not an easy process. In this paper we consider the topic of psychological trauma in Atonement by Ian McEwan, defining first of all the concept and then studying its processes of formation and effects on the main character, Briony Tallis. According to Pearlman and Saakvitne, psychological trauma is an event which is a special experience of a person that needs to be confronted. As a matter of fact, â€Å"The individual's ability to integrate his/her emotional experience is overwhelmed, or the individual's experiences (subjectively) a threat to life, bodily integrity, or sanity† (p.60). Also, Jon Allen, a psychologist, in his A Guide to Self-Understanding (1995) said that: â€Å"It is the subjective experience of the objective events that constitutes the trauma†¦The more you believe you are endangered, the more traumatized you will be. [†¦] Psychologically, the bottom line of trauma is overwhelming emotion and a feeling of utter helplessness. There may or may not be bodily injury, but psychological trauma is coupled with physiological upheaval that plays a leading role in the long-range effects† (p.14). Psychologists categorized trauma into two groups: physical trauma based on serious physical damages or shocks to the body from war, physical injury, sexual abuse, illness, torture, rape, and genocide; emotional or psychological trauma is based on the inability to recover the full mental capacities of an individual, either in his personal or social life or any emotional shock or injury that cause a sentimental damage to spirit health. It can range from depression, anxiety, different kinds of phobias to post traumatic stress disorder. Therefore, trauma is among those things that happen in everyday life which a person can experience by itself or witness of serious injuries, violence even death, putting the individual into a terrible situation followed by fear, helplessness or horror. In fact, trauma is not the event itself but the effect that has on the person like, Brioney's belief about the event that happen in fountain. Atonement is a metafiction novel written by Ian Russell McEwan in 2001. Its events occurred in three different periods of time: firstly, in 1935 in England at Tallis family's building, secondly during World War II in England and France, thirdly nowadays in England. The story tells about a huge mistake that an upper-class girl committed as a teenager that led to destroy lives. This thirteen years' girl had a big imagination as a young writer. As an adult she always wanted to confess that event but this process did not happen until she completed her novel as an aged author, at last, in England. That mistake influenced on her life and also her style of writing until her novel ended with a kind of imaginary situation that gave her a chance to make up for her mistake. Ian McEwan was born in 1948 in England. His father was an alcohol addict and had spousal abuse toward his mother and the most interesting things about his life, is that Ian's mother suffered from vascular dementia, the same disease that Brioney Tallis – the heroine of Atonement – also suffered from. To start with the novel â€Å"Atonement†, events began with a kind of misunderstanding that occurred for Brioney. Her sister, Cecilia, came to fountain while Robbie, their servant's boy, was watching her almost bare body. Her sister looks ashamed and wear her clothes in front of him. Brioney was in her puberty age and didn't know about sexual relationship as well, so she thought that if he is watching Cecilia in that situation, there must be something wrong about his behavior. She could not cope with this event and her mind was busy with it during that day. On the other hand, somewhere Brioney was telling her memory about his love experience to her friend. We could realize that she loved Robbie as a child while she did not know about sexual relationship and her love was pure. She threw herself into a deep river to see Robbie's reaction and measure his feeling toward herself. It is almost clear that she was jealous of Cecilia and when she understands that Robbie tends to her sister, this makes her idea stronger about Robbie and his sexual problem. Brioney was under a pressure of event in the fountain which another event happened. Robbie gives Brioney a letter to render her sister which was containing sexual words about Cecilia's body. She reads that letter without permission before give it to her sister and it causes to be sure about her belief. She could not cope with it and talks about it with her cousin, Lola, they found Robbie as a sex maniac and decides to protect Cecilia against him. At night, Brioney saw Cecilia and Robbie in the library in the middle of their sexual affair that made a great shock for her. She thought that they committed a huge mistake that she never could realize it so her behavior against Robbie changed, became aggressive, and started to hate him. During dinner the family realized that the twin cousins are gone so all of them went to the woods to find them. In the woods, Brioney saw a rape against Lola under a flashlight in her hands. For the second time she experienced a huge shock in one night and these stressful and disturbing chain of events made her nervous and caused that she connected all of her experiences with each other without thinking and saw Robbie as a sex offender. It was obvious that Brioney did not experience a rape and were just a witness but this subject caused a great fear and shock for a teenager in her age of puberty so she could not have recognized and distinguished true situations. This psychological trauma was a reason which she could not able to think carefully about what she saw and her mind automatically omitted a part of her observation. She professed that Robbie was the person who act that rape and caused his detection. By continuing the novel, it become clear that as Brioney grows up, her mind is busy about past events and doubt her witness. She becomes a nurse during the war to reduces her sense of sin and when suddenly see a news about the engagement between Lola and Paul Marshal, who came to their house with her brother in the year that those events happened, her mind becomes active and she tries to remember the exact things which occurred those days. At last, after passing about five years from her fearful experience, she could recall her memories in peaceful situation and remembers the face of person who act rape, it was Paul Marshal. She wants to make up her mistake and withdraw her testimony but it was too late for Robbie and Cecilia because both died in the war so she uses her talent in writing a novel as a means of confessing. Brioney experienced a psychological trauma during her young ages of her life that made an irreparable mental damages for her whole life. Therefore by seeing the effects of psychological trauma in the all aspect of main character's life, can be concluded that trauma can puts serious effects on individual's mental and physical health that accompanies an individual for his/her entire life.Citation:McEwan, Ian. Atonement. Random House, 2005.Ellam, Julie. Ian McEwan's Atonement. Bloomsbury Publishing, 2009.Pitt, Daniela. The representation of trauma in Ian McEwan's novels† Atonement† and† Saturday†. Diss. 2010.†What Is Psychological Trauma?† Sidran.org, www.sidran.org/resources/for-survivors-and-loved-ones/what-is-psychological-trauma/. â€Å"what is trauma?† https://us.sagepub.com/sites/default/files/upm-binaries/11559_Chapter_1.pdf†Emotional and Psychological Trauma.† Emotional and Psychological Trauma: Healing from Trauma and Moving On, www.helpguide.org/articles/ptsd-trauma/coping-with-emotional-and-psychological-trauma.htm.

Reform of WTO Essay Example | Topics and Well Written Essays - 1000 words

Reform of WTO - Essay Example As tha paper declares a corporation that pollutes a river into which it discharges wastes will be made to clean it up and to compensate those who have been harmed. The cost of keeping the environment clean becomes a part of the production cost. This can be enforced when there is a global authority to regulate pollution. Without global environment protection welfare cannot be maximized. This essay stresses that unconstrained globalization is likely to lead to economic efficiencies. The ruling elite have to care about the overall welfare otherwise they will out-compete countries that provide minimal conditions for their workers. According to Herman Daly when world production shifts to countries that do the poorest jobs, it reduces the efficiency of global production. The fear is that rich countries would use high standards to keep goods out of the poor countries. Instituting global standards is the only way to prevent an equally inhuman form of uncontrolled global capital. Trade and politics should be independent of each other. Governments may trade with other countries even while disapproving of their regimes. The US has attacked China for its human rights record while it expanded its trade with China. At times though, many trade deals are done with the governments. Transnational corporations arrange with governments for oil exploration, to cut timer and to fish. Th ey thus accept the government’s rights to sell the resources that lie within its border.

Gun control Essay Example | Topics and Well Written Essays - 3250 words

Gun control - Essay Example 1). It is the responsibility of the governments to reduce firearms violence by developing gun control programs that make it more difficult for people to acquire and use guns. Federal, state, and local governments and law enforcement agencies need to better understand the gun violence problem so their limited resources can be effectively employed. This paper argue that gun control policies can significantly influence the number of deaths and injuries from firearms Gun Control Gun control is the government enacting some type of legislation to restrict availability of firearms or ammunition. The majority of governments that have implemented gun control legislation have focused on firearms ownership restrictions and background checks in attempt to reduce firearms violence. The common objective is to reduce a criminal's access to firearms in the hope that violent crime will be reduced. Currently, large urban areas of the United States are attempting to deal with a host of issues related t o firearms violence. Governments have used different types of laws and enforcement techniques in an attempt to eliminate or reduce firearms violence. The large numbers of homicides that occur in these areas have resulted in public pressure to effectively deal with the problem. Jurisdictions have attempted to lower the amount of firearms violence by enacting a number of laws on a whole range of issues related to firearms. ... 63-79) studied gun availability's effect on violent crime and found that a reduction in gun availability reduced the homicide rate and there was some change in the robbery rate. Why Gun Control in Necessary? Firearm injuries and deaths have reached an epidemic level in the United States. No other industrialized country in the world has comparable rates of mortality, morbidity, or financial costs incurred from firearm ownership and use (Fingerhut and Klein, 3290-3295). Firearm injuries are the second leading cause of injury death in the United States, and since 1972 have killed on average more than 30,000 people each year (Marwick, 1). More than 80 Americans die every single day as a result of firearms (Egendorf 74). While trends for the leading cause of injury death, motor vehicles, have been declining, deaths from firearms have increased. In some regions of the country, firearm deaths far exceed motor vehicle fatalities (Hoyert, Kochanek, Murphy 1). A study by Cohen & Steiner (p. 1- 8) ranked firearms as the 11th leading cause of death in the United States. Unlike motor vehicles, firearms are much less regulated. Firearms are not subject to any manufacturing standards or government oversight. For example, in many states, the purchase of guns does not require any licensing, education on how to use them, regulations for storage, or limitations on design or manufacturing (Egendorf 74). In 1998, five out of six handguns made in United States lacked basic magazine safeties to prevent the firearm from firing when the clip is removed or load indicators that would indicate when a bullet is in the gun (Vernick et al., 427-440). Gun manufacturers are producing more and more guns. About 4.5 million new firearms, including two million handguns are sold each year in the

Design and Implementation of Networking Plan Essay

Design and Implementation of Networking Plan - Essay Example On a network of a number of routing protocols, rout distribution process is involved to help broaden various sections of network learned routes under the support of configured protocol in sequences adaptable to other segments too within the network system. In any communications over interlinked devices on the same network system, routers to have to be connected directly, static or dynamic. To explain these concepts: dynamic routers are always acquired from â€Å"visible† routers through routing protocols; and static routers keyed-in by the network administrator. In the case of any static routing (a system of manually inserting routes within the existing sequence of routers’ routing), a number of limitations are experienced. These include lack of its practicality/ success on larger network systems since it requires a lot of time to set up; all routers must be updated upon addition of new networks, by administrators; it requires a full understanding of internetwork in relation to the functionality of all router connections. Link state routing protocols have the limitations of inability to transfer data packets over larger network since it uses CPU and system memory to update routing tables; use of larger quantities of network bandwidth at times of convergence; and a lot of time consumed during convergence in case of poor coordination on the reception of rout information over the same network system. Overcoming the listed shortcomings takes into account measures such as reducing router resource utilization through prolonging update frequencies or by swapping rout summaries; and synchronizing updates with duration taken. Additionally, solution measures such as maximum hop counts, hold downs, route poisoning, and split horizons can be considered alternately to encounter  routing loops. The prime use of packet switching and IP address makes available internet infrastructure needed by routing protocols in the sequential transmission of data packets over the internet.

The Patriot Movie Review Example | Topics and Well Written Essays - 750 words

The Patriot - Movie Review Example Imdb (2009) says that one of the reasons Harrison Ford to decline the leading role was because he has got the feeling that the Revolutionary war is depicted as "one-man's-revenge". I believe that even though the plot of the film is centered on the American Revolution, the film focuses around the personal drama of the main character, rather than accurately describing the historical events. Even though the character of Benjamin Martin is slightly based on real life of the soldier Francis Marion, the film resembles a melodramatic performance by Gibson (Harvey 2000). Garabedian (2009) comments that the film gets too personal and does not maintain the balance between the film's action and the main character's revenge. The director missed to represent the historical events in depth. Instead the audience witnesses ongoing bloody battles, where people are chopped off and killed all the time (Garabedian 2009). The bloodshed seems to be endless. What is ignored is some brief explanation about the historical background that the movie is representing. The fighting scenes are very unsettling. Harvey (2000) observes that the overuse of slow motion photography in most of the battles distort the senses of the viewer, as they can witness soldiers being struck by musket ball and the blood that spatter. Such a super slow motion was not necessary. Why do you think the film was made when it was, and for what underlying purpose, if any I believe that the film was filmed in order to instigate pride in Americans and to show how they built up their patriotism. The underlying purpose for me was also to see the Revolution through the eyes of one man who was led to take part in the war, out of his duty to protect both the land and the people from the British. What do you think might have been happening in the contemporary climate when the film was made that could have influenced how the movie portrayed the past The movie release data was in June 2000. If the movie was filmed two years from then, I presume that the focus will not be on one man only. After the events of September 11, I think that the patriot theme will concentrate around how the whole nation fights against its independence, instead of showing one evil man - Col. William Tavington against the inspiration of the good - Benjamin Martin. What does the movie say both about the historical past it depicts and about the historical present when the film was made In my opinion the movie goes too much into personal details and melodrama, interpersonal conflicts and aspirations rather than clarifying the historical circumstances that led to the American Revolution. The fight for freedom is not the fight of a nation, but the fight of a family, or several people trying to intercommunicate why they do it. The film reminds us that it is made is modern times, thanks to the violent, battle scenes that can shock any viewer. However, filmmakers beautifully recreates the atmosphere of the late 1700 with original South Caroline landscapes and cottages. How receptive do you think audiences at the time might have been to see a movie like the one you

Personal Experience at Alcoholics Anonumous Term Paper

Personal Experience at Alcoholics Anonumous - Term Paper Example This was accomplished by having the attendees share their unique stories about how alcoholism had affected their lives, opening the door for other group participants to offer either condolences or shared sympathy. Throughout the meeting, elements of altruism were present, which is giving members a sense of self esteem by allowing others to offer their help and/or opinion for those who were obviously troubled by alcoholism and how it had caused dishonor at the personal or family level (hanbleceya.com, n.d.). Individuals shared stories about being put before the court system in front of their peers and felt indignity or how they had lashed out at their children while under the influence of alcohol. This shared forum seemed to give the more troubled participants a sense of honor and self-respect rather than embarrassment. Development of socializing techniques were also part of the group curriculum, which was apparent by drawing out discussion from those that were more reserved about sharing their stories. This technique involves â€Å"creating an environment that fosters adaptive and effective communication† (agpa.org, 2007, para.5). There were at least two people that the researcher could recognize, through body language and more reserved behaviors, that they did not want to be attending the group meeting. The leader forced social discussion from these individuals and remind them that the goal of the meeting was to promote inclusion rather than segregation. Imitative behavior was part of this philosophy by finding confidence to share openly by modeling support from their peers. With this also came cohesiveness as on several occasions the leader reminded the group that they were accepted and their value justified as worthwhile human beings. Several individuals showed signs of catharsis, relief of their own feelings of guilt regarding how alcoholism had